Fractional sales leadership & demand gen for B2B

Move past founder-led sales, without a full-time VP of Sales salary.

Northpace Partners helps seed to Series A B2B founders run the full revenue engine, from building demand through closing: a repeatable sales process, a pipeline you can forecast, first AEs and SDRs who ramp fast, and demand gen to feed the top of the funnel.

We take on no more than two clients at a time.

Is this you?

Who we work with, and the problems we solve

We cover the full revenue engine, from building demand through closing: sales leadership at the core, with demand gen and marketing added when you need it.

Who we work with

  • Seed to Series A B2B founders, mainly in SaaS, fintech and adtech/martech
  • Founders still closing most deals who are ready to hand off
  • Teams hiring first AEs or SDRs, not yet ready for a $250K+ VP

Problems we solve

  • No repeatable process, so every deal gets reinvented
  • Pipeline lives in the founder's head; the forecast is a guess
  • No plan for who to hire first, or how to pay and ramp them
  • Not enough top-of-funnel demand to keep the pipeline full

Two ways to work together, plus add-ons

Offers

Start here

Sales Foundation Sprint

One-time project $6,500 fixed fee

4 weeks · ~5 hrs/week

  • Pipeline, CRM and closed-deal audit
  • ICP and messaging from your wins
  • Stages, exit criteria and qualification
  • Discovery, demo and objection guide

Best for: clarity before you hire.

Most popular

Fractional Sales Leader

Starting at $5,000 / month

~6–8 hrs/week · 3-month minimum, then monthly

  • Weekly pipeline review and forecast
  • Coaching for your first AEs and SDRs
  • Hiring plan, quota and comp design
  • Monthly board-ready sales readout

Best for: a leader, not another seat.

Add-ons to the retainer

Priced à la carte, per client.

Build the team

Hire & Ramp

  • Rep recruiting & hiring from under $1K per rep
  • Onboarding
  • Coaching and ramp support

Custom quote based on your team size and needs.

Build demand

Demand Gen & Marketing

  • Marketing strategy
  • ABM (account-based marketing)
  • Top-of-funnel demand gen
  • Paid & organic channels: web, CTV/OTT, SEM, SEO, and social

Custom quote. Delivered with a vetted agency partner network.

Start with the Sprint and move to the retainer, and $1,500 of the Sprint fee is credited.

Built in, not bolted on

AI-powered prospecting, installed for you

We run this in our own prospecting today, and we install it for clients so a small team gets enterprise-level pipeline coverage.

  • Account lists from public signals

    AI agents build target lists from signals like new funding, hiring and leadership gaps.

  • Enriched, scored prospects

    Contacts are enriched and scored against your ICP, so reps work the best fits first.

  • First touches, human-reviewed

    Agents draft personalized first-touch outreach; a person approves every message.

  • A self-updating pipeline

    New accounts, touches and stage changes sync to your CRM or tracker automatically.

Simple and fixed-price

How it works

  1. Free 30-minute intro call

    About your stage, pipeline and goals.

  2. Fixed-price proposal within 48 hours

    No surprises.

  3. Kick off in week one

    Move to the retainer and $1,500 of the Sprint fee is credited.

  4. Clean handoff

    To your full-time VP when you're ready to hire one.

We also work with VC and accelerator partners and their portfolio founders, and with adtech and martech teams. Know a founder who needs this? An intro is all it takes.

Send an intro

Let's talk about your sales motion

Book a free 30-minute sales-motion review

A free 30-minute intro call about your stage, pipeline and goals. A fixed-price proposal within 48 hours. No surprises.

We take on no more than two clients at a time.

A line or two on your stage, pipeline and goals is plenty.

All fields are required.